Main products: power adapter, medical power, LED power, charger and so on.
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The power adapter is a power source that uses modern power electronics technology to control the ratio of the time that the switch is turned on and off to maintain a stable output voltage. The power adapter is generally composed of a pulse width modulation control IC and a MOSFET. It has many advantages such as miniaturization, light weight, high power density/conversion efficiency, wide input voltage range, and low heat consumption. It is indispensable for the rapid development of the electronic information industry today. A power supply method.
At present, the common power adapters on the market can be divided into standardized power adapters and non-standardized power adapters. Standardized products are mainly used in consumer electronic products, PC power supply and other fields. Orders are large in volume, low gross profit, and fierce competition; non-standardized products are more common in communications power, new energy and industrial power supplies, etc., orders are small, gross profit Higher.
Looking at the global power adapter market, order-based manufacturing is the preferred operating model for standardized power adapter manufacturers. The so-called order-based manufacturing means that after receiving the customer's order, the manufacturer designs a customized product that meets the customer's special requirements according to the specific requirements of the order, from the supplier's choice, raw material requirements, design process, manufacturing process and finished product. Delivery and so on are determined by customer orders. The order-based manufacturing model can usually be divided into two types: high-volume contract system and small-volume personalization:
(I), high-volume contract manufacturing: based on long-term strategic cooperation, the power adapter manufacturers both contracted the product design, performance, style, raw materials, etc., the power adapter manufacturers in strict accordance with customer requirements for design or optimization, production, finished product supply.
However, there are many product models of power adapters. In addition to the fierce competition of standardized products such as power adapters and mobile phone chargers, each power adapter manufacturer has its main market segment, actively exploring new fields and being able to obtain Good profit margin.
(2) Small-volume personalization: In order to meet the needs of diversified and small-volume markets, some power adapter manufacturers adopt personalized customization strategies to interact well with customers and flexibly regulate supply chain operations according to their individual needs. This model has low risk, flexible operation, and better cost control. However, the small-volume customization model puts high demands on the company's R&D, production management and procurement capabilities. Therefore, the company must have agile product development and design capabilities and raw material procurement capabilities. The traditional rigid production line designed for one product is also It will be replaced by a flexible production line that meets the diverse and individualized manufacturing requirements.
Since the power adapter industry is dominated by customization, the sales and order of the enterprise are closely combined, so the sales behavior often occurs before the product is manufactured. At the same time, the development of standard products to the market and customers, actively expand the electronics industry customers, showcase the company's research and development design capabilities, production scale and quality management capabilities become an important means of power adapter manufacturers sales. At present, the power adapter industry expansion strategy mainly participates in industry exhibitions, promotion in professional print media and industry websites, and mutual recommendation of customers. The corporate brand, product USP, and customer word-of-mouth marketing have achieved win-win situation.